A workshop for dental companies

Is the Trust Gap
Costing You Sales?

Two days. Fifteen companies. You'll leave positioned differently than every other company selling to a practice, built on John's approach to content, Vanessa's frameworks for partnerships that work, and JJ's read on how it actually lands.

In our first cohort, we'll be taking the first 15 companies. Once the first 15 sign up, registration closes. All additional inquiries after the 15 will be moved to a waiting list for our 3 additional workshops in 2027.
Feb 22-23, 2027 · Chicago
2-day workshop
Only 15 seats, first cohort
$5,000 per company
Claim one of 15 seats → Once we hit 15, this cohort closes

Dental practices have more choices, more information, and more brands competing for their attention than ever before. Getting in front of them isn't enough. They have to trust you.

And that trust is built long before a sales conversation begins.

Who's teaching it

John Stamper
Create

John Stamper

Founder of John Stamper Media, a video production and content studio built around helping companies build reputation through video. In 10 years in media and over 20 years in dentistry, John has conducted more than 2,000 interviews, produced over 10,000 videos, and helped his clients generate millions of views on their content.

Vanessa Vitagliano
Connect

Vanessa Vitagliano

Founder of V2 Growth Strategies. After more than 15 years in the dental industry, Vanessa helps dental companies and industry leaders decide where to focus their partnerships, conferences, and growth efforts, backed by a track record of generating more than $30 million in revenue across multiple organizations.

Jisbely 'JJ' Jimenez
The practice lens

Jisbely "JJ" Jimenez

Business Development Manager at John Stamper Media. Jisbely built her career in the dental industry, moving from hands-on clinical and administrative roles into practice management and growth, then into marketing, media, and partnerships. She's also a KOL speaker on networking and community building, and the person in the room who's actually run a practice from the inside.

The market didn't get harder by accident.

It has never been easier to start a company that sells to dental practices. Software is cheaper to build, distribution is nearly free, and a two-person team can now do what used to take an entire department. That's not bad news by itself. But it means the number of companies competing for a practice's attention has exploded, while the number of practices, and their patience for being pitched to, hasn't moved.

Every conference, every LinkedIn feed, every inbox is more crowded than it was five years ago. Practices aren't underserved anymore. They're overserved. And an overserved market doesn't reward the loudest pitch. It rewards the company a practice already trusts before the pitch even begins.

That's what Create, Connect & Convert is built to teach: not more tactics for a market that no longer responds to them, but the three-part how for earning trust in a market that already has too many options.

The framework

Create. Connect. Convert. is a two-day, hands-on workshop designed for companies that sell to dental practices. You'll learn how to build trust through the content you create, expand that trust through strategic partnerships and relationships, and understand what actually resonates with the dental practices you're trying to reach.

01. Video, social & trust

Create

Led by John Stamper

How to build trust through video and social media instead of adding to the noise. This session is about using the digital space you already have to humanize your company and let a practice trust you before you ever pick up the phone. In a market with more dental companies competing for attention than ever, this is how you get chosen instead of scrolled past.

02. Partnerships

Connect

Led by Vanessa Vitagliano

How to stop treating partnerships like transactions. This session is about identifying the people and organizations that already have your audience's trust, creating value for both sides, and building strategic relationships that expand your reach and credibility. Because the right partnership doesn't just introduce you to a new audience, it gives that audience a reason to trust you.

03. Revenue

Convert

Co-led by John & Vanessa

Where Create and Connect turn into signed practices and renewed relationships. A working session on the actual motion: content and partnership strategy converging into conversion, live, with your team's real accounts.

Running throughout

Jisbely "JJ" Jimenez: the practice lens. After every session, JJ responds from the chair, as a former dental assistant and office manager, on how it actually lands inside a practice. It's the credibility check built into the room, not a fourth pillar.

This isn't two days of sitting and taking notes.

You'll work on your actual business, make decisions, build the plan, and leave with specific actions your team can put into motion immediately. Ten action steps out of each session, thirty total, specific enough that your marketing, partnerships, and sales leads can start on Monday.

Create

10 steps
  1. Audit your current video and social presence against what actually builds trust with a practice
  2. Define the one thing you want every practice to believe about your company
  3. Identify the three video and social formats that actually reach practice decision-makers
  4. Build a video content plan around the objections practices raise most often
  5. Turn your reps' most-common question from a practice into a video or post
  6. Set a content approval workflow that doesn't slow your sales team down
  7. Map where your target practices actually spend their attention online
  8. Draft a video case study from a practice with real, measurable results
  9. Set a video and social publishing cadence your team can sustain long after the workshop
  10. Produce one piece of video or social content a rep could hand a practice tomorrow

Connect

10 steps
  1. Define the audience you want your partnerships to help you reach
  2. Map the people and organizations that already have your audience's trust
  3. Audit your current partnerships to see which ones are actually creating value
  4. Prioritize the partnerships worth your team's time and investment
  5. Define what your company uniquely brings to the table as a partner
  6. Identify what your potential partner needs to make the relationship a win for them
  7. Craft a partnership approach that starts with their goals instead of your pitch
  8. Choose the right ways to activate each partnership and expand your reach
  9. Equip your partners and sales team with the tools they need to drive results
  10. Identify one priority partner and build your ALIGN plan to activate them before you leave

Convert

10 steps
  1. Map your sales process for turning a practice from lead to signed customer
  2. Decide where trust-built content should reach a practice before a rep calls
  3. Decide where a partnership should hand a practice lead off to sales
  4. Build a follow-up sequence for practices that have gone quiet
  5. Draft a proposal template your reps can reuse with any practice
  6. Name your biggest drop-off point in the practice sales cycle, and one fix
  7. Set a follow-up cadence for every open practice opportunity
  8. Build a scorecard connecting content, partnerships, and signed practices
  9. Pick one practice account to apply everything to this month
  10. Set a 90-day new-practice revenue goal your team can rally around

Because when your market knows you, trusts you, and believes in the value you bring, selling gets a whole lot easier.

30 action steps. One plan.

The details

Where
Chicago
Venue TBD
When
Feb 22-23, 2027
Format
2-day workshop
Seats
15 companies
Investment
$5,000 / company
You leave with
30 action steps

Bring your marketing, partnership, and sales leads.

That's who this is built for: the three people inside your company who own Create, Connect, and Convert. Fifteen companies, one room, real feedback from someone who has actually worked inside and managed a dental practice.

Only 15 seats. Once they're gone, you're on the waitlist for the next cohort.